So what’s this site all about?
Ideas, tips and suggestions about preparing good marketing texts in English.
Like many of you, I’ve followed a long career and picked up many interesting things along the way. As a copywriter and marketing content writer, I face a daily challenge of telling a good, interesting story. Copywriters are storytellers.
‘Content Optimization Expert’ is just another way of saying that I know how to present people’s ideas in the best possible way.
Every project has taught me something about the essence of good writing and good content management. It’s a skill that evolves over time, becoming more refined every time you seek excellence.
I’m delighted to share my experiences and insights with you in these posts and hope they help you. Glad to get your feedback too. Scroll down to see my posts.
‘Bloggo’ – he’s my symbol for this site – eager to please and enthusiastic, just like me!
Why read about content writing?
Because it can drive your business forward. Physically it’s a short span between the brain and the mouth. But mentally it can be a long stretch to try to express a compelling concept or idea. That needs focus and determination.
Collecting thoughts and shaping sentences into something valuable is a serious, professional undertaking. You need to cut out the fluff (the superfluous) and replace it with facts that impress and motivate. Read more
Does optimization mean ‘less is more’?
Yes, that’s a good way of putting it. Marketing messages are shrinking in volume, in line with people’s attention span. Our dynamic world of mobiles and the Web puts a premium on well-shaped and benefit-driven copy.
Another important point – it’s not only readers you must satisfy but search engines too! Read more
Powerpoint is an amazingly effective tool. It summarizes messages and allows for a strong and convincing presentation – but production must be in professional hands.read more
The essence of marketing messages is to make a memorable impact. The copywriter’s job, says Mike Druttman, is to ask this key question (among others) before releasing work.read more
Copywriter Mike Druttman has collected a set of fun headlines that send a different message to the one intended. Headline writing is all about the careful selection of words.read more
Hard to find webmasters and programmers who think one step ahead, so that we don’t have to for them. Here’s a copywriter’s checklist of what’s important.read more
Translation of marketing texts needs to be done by copywriters, not translators. They know about ‘concepts’ and preserve the original intention of the piece.read more
Online corporate newsletters can have a strong impact – provided they’re produced in the right way. How about applying the principles of good and objective journalism?read more