A major reason why landing pages can be so effective in attracting new business leads is the quality of the copywriting. Professional and interesting writing, with an eye to SEO needs, is an essential ingredient for success.
Start with a good writing style. A landing page has to be well written so that it can interest the readers enough to take action (i.e filling in the form). It requires copywriting skills that have been sharpened over many years.
Add marketing awareness. A company’s advantages are not always evident. Often the copywriter has to dig for the key facts so that the landing page can offer the most persuasive sales arguments. Being attuned to marketing goals requires extra effort and it’s a challenge that I welcome.
Now add SEO knowledge. The landing page has to be highly optimized for keywords. At the same time it must be interesting to read. When you appoint a specialist copywriter who understands about SEO, you can satisfy both the search engines and the readers.
A writer who fits the team. A copywriter is often external to the SEO team, so it’s vital that he or she can integrate well as a ‘team player’. I’ve worked with many SEO crews and enjoy bringing great added value to the client’s online success.
Get some great landing pages working for you and your clients by contacting me on firstname.lastname@example.org or calling +972-52-8710337.