Consider the screen size of your mobile phone compared to your desktop computer. Can it comfortably accommodate the volume of information that you see on your desktop or laptop? Here are some reasons for having a ‘Mobile-Dedicated’ site, not just a ‘Mobile-Responsive’ one.
For a long time, I bought into the ‘Responsive’ story like everyone else. Build your website as you wish, make it responsive and you’ll see it properly on your mobile device. I didn’t ask the crucial question: “How much information do people really want to see on their mobiles? How far into a website will they go?”
It made me realize that these devices, so dominant today, need their own arrangements regarding content. There should be less scrolling. Texts should be much shorter. Photos need to be optimized (not too large). The number of pages available should be cut down. But how to manage this with a website of (say) 30 pages? The answer is ‘strong editing’.
If I take the hypothetical 30-page website as an example, there will certainly be several ‘must-see’ pages as well as a bunch of ‘nice-to-see’ pages. Also the explanations can be cut down. If you can say it in 400 words, you can also say it in 200 words. Working to a plan of 10 pages overall, you (or your copywriter) can cut down the content so that all the essential information is covered. Scrolling should go about 3 screens deep, but no more than that.
At the bottom of each page you can add a link to ‘more info’ connecting to the detailed page on the ‘Mobile-Responsive’ site. So you’re covered. Technically it’s possible today to run both a ‘Mobile-Dedicated’ and a ‘Mobile-Responsive’ site with good connections from one to the other. The MD site will always appear if you access the URL from a mobile device.
For website visitors, reviewing a MD site on their mobile will be much more productive that reviewing a MR site. Instead of visiting one or two pages, they will visit many more. ‘One size fits all’ no longer applies to websites.