Articles from June 2010
Posted by admin on June 30, 2010
Companies enjoy ‘Branding’ but can individuals too? Sure they can! You possess something unique – your name and market specialization. Even if you are called ‘John Smith’ there are still ways to make yourself stand out from the crowd, be noticed and have people appreciate your true value. Mike Druttman, an experienced copywriter, suggests that individuals need to ‘brand’ themselves much like large companies do for their products.
Categories: General
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Posted by admin on June 24, 2010
Writing Comments to Blogs can be an opportunity for abuse, as SEO Copywriter Mike Druttman has found in his blog for better copywriting www.contentoptimizationexpert.com. Mike says that life is too short to waste on spamming activities that have no hope of success.
Categories: General
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Posted by admin on June 17, 2010
Copywriting? Marketing Writing? What’s it all really about? SEO copywriter Mike Druttman says that copywriting is really just storytelling. Everyone has a story to tell and it’s the job of the writer to make it as appealing as possible. Yet a lot of people don’t manage that…
Categories: General
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Posted by admin on June 13, 2010
Even after over 30 years in the copywriting business, SEP Content Writer Mike Druttman still feels he can do better. Is that good or bad? Should you always be a little dissatisfied or should you be very confident and sure in your own abilities?
Categories: General
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Posted by admin on June 12, 2010
SEO Content Specialist Mike Druttman, an experienced copywriter, looks into the whole issue of headlines and offers tips for writers who wish to increase their effectiveness in this key area. Mike’s subject area is taken from his lectures about Better Marketing Writing.
Categories: Musings about Content Writing
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Posted by admin on June 12, 2010
Specialist SEO Copywriter Mike Druttman takes issue with some of the shorter articles on the Internet that give advice about Content (mainly those of 300-400 words). He argues that to discuss a subject in some detail and deliver lasting value to the reader requires a longer text of 650-800 words. SEO companies and the writers who work for them don’t like to do that because it takes too much time and their business is just to churn out these texts as fast as possible.
Categories: SEO Copywriting
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Posted by admin on June 8, 2010
SEO Copywriting expert Mike Druttman does not sell his services cheaply. Even after 30 years in the business and a huge amount of field experience, he still approaches every new writing job like it ‘s the most important ever. He invests a great deal of time and energy to create marketing texts that can really motivate thinking people to act. It therefore dismays him to hear sometimes from prospective clients that they can buy his type of services for 1/10th the price or less – as if copywritten text was a commodity that you buy per kilo! So he decided to write a post about what he terms ‘Sausage Machine English’.
Categories: Musings about Content Writing
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Posted by admin on June 6, 2010
SEO Copywriter Mike Druttman sometimes has to decide whether it’s Rubbish In/Quality Out or Quality In/Quality Out? In other words, what’s the tolerance level for writing jobs that are poorly prepared and briefed for him. Does the copywriter always have to pull the rabbit out of the hat?
Categories: Musings about Content Writing
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Posted by admin on June 1, 2010
How do you get started with a website? Who are the people who can help and in which order should you approach them? Senior Copywriter Mike Druttman has been through the process countless times and offers some useful advice about which foot to put forward first.
Categories: General SEO
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