Articles from February 2011



Using…or losing a good idea

Posted by admin on February 17, 2011

I keep writing this Blog in the hope that other people ‘out there’ will benefit from my trials and tribulations as an English Copywriter. Occasionally I have a subject that emerges from a recent job experience – as in the present case, which I’d like to share with you. All of us in the copywriting business welcome rising [...]

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Seven tips for getting the best from your copywriter

Posted by admin on February 12, 2011

You’ve reviewed the copywriter’s past work, had recommendations, received a reasonable quotation and decided that you want to work with him or her. What’s the best way of working with a marketing writer so that both of you are satisfied? I’d like to offer some tips based on my 30-year experience as a copywriter. 1) [...]

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