+972-52-8710337 druttman@futureweb.ws

“Oh, I can get it done for half the price!”

“Oh, I can get it done for half the price!”

Especially in the field of marketing, life is full of examples where two suppliers offer a service and the client chooses the one that’s half the price of the other. Are such things decided on price alone? Senior Copywriter Mike Druttman raises some pertinent...
When you write, be your own critic first

When you write, be your own critic first

Is a good copywriter every really satisfied with his or her work? I guess not. The creative work involved with content  demands constant attention to detail and, above all, the question: “Is this really what the readers want to know about”? Being detached...
Good copywriting for landing pages

Good copywriting for landing pages

A major reason why landing pages can be so effective in attracting new business leads is the quality of the copywriting. Professional and interesting writing, with an eye to SEO needs, is an essential ingredient for success. Start with a good writing style. A landing...
Why websites need to get smaller – for mobiles

Why websites need to get smaller – for mobiles

Consider the screen size of your mobile phone compared to your desktop computer. Can it comfortably accommodate the volume of information that you see on your desktop or laptop? Here are some reasons for having a ‘Mobile-Dedicated’ site, not just a...
Powerpoint is great but often misunderstood

Powerpoint is great but often misunderstood

Powerpoint is an amazingly effective tool to get your point across. It summarizes messages and allows for a strong and convincing presentation – so long as all parts of production are in professional hands. Sadly this seldom happens. Here’s one of my...