+972-52-8710337 druttman@futureweb.ws

Powerpoint is great but often misunderstood

Powerpoint is an amazingly effective tool to get your point across. It summarizes messages and allows for a strong and convincing presentation – so long as all parts of production are in professional hands. Sadly this seldom happens. Here’s one of my...

Website developers – the annoying things

We’re all looking for webmasters and programmers who think one step ahead, so that we don’t have to for them. They’re hard to find. Here’s a checklist of what’s important. Let me start with the positive. A few website developers...

Beware the mechanical translators!

There’s no getting away from the fact that the translation of marketing texts needs to be done by copywriters and not translators. They’re in the business of ‘concepts’ and the good ones also stay loyal to the original intention of the piece....