Especially in the field of marketing, life is full of examples where two suppliers offer a service and the client chooses the one that's half the price of the other. Are such things decided on price alone? Senior Copywriter Mike Druttman raises some pertinent issues. ...
Is a good copywriter every really satisfied with his or her work? I guess not. The creative work involved with content demands constant attention to detail and, above all, the question: "Is this really what the readers want to know about"? Being detached - One...
A major reason why landing pages can be so effective in attracting new business leads is the quality of the copywriting. Professional and interesting writing, with an eye to SEO needs, is an essential ingredient for success. Start with a good writing style. A landing...
The reason why you need a ‘Mobile-Dedicated’ website, not just a ‘Mobile-Responsive’ one, is because so many people are using mobiles today and screens are small.
Powerpoint is an amazingly effective tool. It summarizes messages and allows for a strong and convincing presentation – but production must be in professional hands.
The essence of marketing messages is to make a memorable impact. The copywriter’s job, says Mike Druttman, is to ask this key question (among others) before releasing work.
Copywriter Mike Druttman has collected a set of fun headlines that send a different message to the one intended. Headline writing is all about the careful selection of words.
Hard to find webmasters and programmers who think one step ahead, so that we don’t have to for them. Here’s a copywriter’s checklist of what’s important.
Translation of marketing texts needs to be done by copywriters, not translators. They know about ‘concepts’ and preserve the original intention of the piece.
Online corporate newsletters can have a strong impact – provided they’re produced in the right way. How about applying the principles of good and objective journalism?
Don’t fall into the trap of using seemingly cheap off-shore website developers. Their hourly rate may be low but you’ll find yourself paying ‘over the top’ in your own management and preparation time for them.
Mike Druttman says that copywriters are storytellers with a gift for summarizing the essentials and getting the messages across. What makes them tick? Still passionate about his work after a long career, Mike shares his insights with you.
The Corporate Profile is often overlooked, and it shouldn’t be! A fascinating ‘top-down’ profile of a company – with engaging and interesting copy – is a winner! If you can’t get a commitment from the top managers to create this, don’t get involved.
Senior English copywriter Mike Druttman shares his experiences about buying cheap and then paying expensive – and why it’s false economy to use cheap suppliers.
‘Simple and quick’ projects are usually nothing like that, needing concentrated effort and extensive skills. It’s a bit like making cartoons – simple to watch but hard to create. That’s why Mike Druttman’s motto is ‘less words, more impact’.
Senior English copywriter Mike Druttman shares his experiences. The essence here is how to set about doing a quality copywriting project, maintaining professional integrity and at what point you may have to decline completing a job.
Mike Druttman, a professional SEO Copywriter and Marketing Communications specialist, ponders about the professional values one applies when meeting (and hopefully helping) potential new clients. He asks “How much are you willing to go out of your way to help?”
Mike Druttman is a Copywriter specialising in writing content for Landing Pages. These are special kinds of web pages designed to be ‘stand-alone’ and to generate sales leads or contacts right off the page. He explains why having a Landing Page is a smart way to go even if you can’t afford doing anything else in Web Site Marketing.
Companies enjoy ‘Branding’ but can individuals too? Sure they can! You possess something unique – your name and market specialization. Even if you’re called ‘John Smith’ there are still ways to make yourself stand out from the crowd, be noticed and have people appreciate your true value.
Writing Comments to Blogs can be an opportunity for abuse, as SEO Copywriter Mike Druttman has found in his blog for better copywriting www.contentoptimizationexpert.com. Mike says that life is too short to waste on spamming activities that have no hope of success.
Senior English copywriting expert Mike Druttman shares a recent experience where he decide not to continue working for a long-standing client. He said that the gap in standards between his own and theirs did not allow him to continue.
On website copywriting projects, especially those involving translation from one language to another, you have to be very careful what you agree to do for a client for the agreed price. Content Expert Mike Druttman found out the hard way, but still looks on the bright side.
SEO copywriter Mike Druttman found himself in very unfamiliar territory, having to deal with the HTML side of a client’s website rather than just dealing with the content and optimization. The job was done, but in future Mike determined to stay on his ‘side of the fence’.
Pay careful attention when you’re exchanging website links, says copywriter Mike Druttman in his article. Don’t give away something of value in return for a link that only serves the other party’s self-interest.
Mike Druttman, an experienced English copywriter, shares with readers a recent experience where he created a low-budget website for a new client but found himself spending three times his usual management time on it. He says “if you buy cheap, you’ll pay for it in the end”.
Specialist SEO Copywriter Mike Druttman says that the shorter articles on the Internet giving advice about Content (mainly those of 300-400 words) need to have a Part 2 or sequel. That’s the way to deliver lasting value to the reader.
Copywriting is a skilled service. Marketing writer Mike Druttman invests a great deal of time and energy to create texts that can really motivate thinking people to act. So it dismays him to hear comments about buying such services at 1/10th the price – as if copywritten text was a commodity to be churned out like sausages!
With decades of experience as an English marketing writer, Mike Druttman offers five recommendations for younger copywriters. How to minimize the ‘learning-curve’ time spent on the small one-off jobs? How to protect against the empty promises thrown your way by optimistic clients?
Seven tips for clients on how to get the best work from a marketing writer so that both sides are satisfied. This is a recipe, offered by English Copywriter Mike Druttman, for making the most of your marketing assets.
Mike Druttman, a seasoned English Marketing writer, asks why so many technology-based sites seem to the talking to their own engineers rather than to the open public (even if these are other people with appropriate technical knowledge). Keep it simple, distill the message, make the key benefits understood within 30 seconds.
Silence in the midst of a creative and business process on a job can indicate hidden problems and agendas. Mike Druttman, an experienced copywriter, discusses this troubling situation candidly and asks for reader feedback.
Copywriting? Marketing Writing? What’s it all really about? SEO copywriter Mike Druttman says that copywriting is really just storytelling. Everyone has a story to tell and it’s the job of the writer to make it as appealing as possible. Yet a lot of people don’t manage that…
Even after over 30 years in the copywriting business, SEP Content Writer Mike Druttman still feels he can do better. Is that good or bad? Should you always be a little dissatisfied or should you be very confident and sure in your own abilities?
SEO Content Specialist Mike Druttman, an experienced copywriter, looks into the whole issue of headlines and offers tips for writers who wish to increase their effectiveness in this key area. Mike’s subject area is taken from his lectures about Better Marketing Writing.
SEO Copywriter Mike Druttman sometimes has to decide whether it’s Rubbish In/Quality Out or Quality In/Quality Out? In other words, what’s the tolerance level for writing jobs that are poorly prepared and briefed for him. Does the copywriter always have to pull the rabbit out of the hat?
How do you get started with a website? Who are the people who can help and in which order should you approach them? Senior Copywriter Mike Druttman has been through the process countless times and offers some useful advice about which foot to put forward first.
Providing excellent copy and SEO content services depends greatly on the level of professionalism to which the service-provider aspires, says SEO Content and Optimization Expert Mike Druttman
SEO copywriter Mike Druttman shares his thoughts about the creativity needed to compose Content for the Web. He concludes that this is firstly a question of setting high personal standards and demanding more than the client does. Secondly the process requires a high degree of curiousity and research, to keep digging into a given subject under the interesting nuggets are found.