+972-52-8710337 druttman@futureweb.ws

How a Landing Page can help your business grow

Probably many of you are already familiar with Landing Pages.  Their job is to capture new business leads for you by placing the focus on a particular appeal and using an interesting marketing style (but not too heavy on the sales, please) to generate interest and...

Watch out when you trade links

There’s a lot of ‘dirty business’ surrounding websites and some of it concerns trading links. You’d think that it would be a simple affair: I put a link to you on my website and you put a link to me on your website. But it doesn’t work...

Content articles on the Internet

Many times I’m disappointed in the content articles I read on the Web. They cover interesting topics but they’re too short. I want more. You’ll notice that most of my articles are around 650 words or longer. I don’t plan it that way, but I find...

Stepping stones to a complete web site

How do you get started with a website? Who are the people who can help and in which order should you approach them? Senior Copywriter Mike Druttman has been through the process countless times and offers some useful advice about which foot to put forward first. The...

The issue of professionalism in SEO copywriting

If you’ve been following my posts recently, especially with regard to work for a certain French client, you’ll appreciate the point that I’d like to make now. What does it mean to call yourself a ‘professional’? The key element in my view...

Finding the Muse in Creative SEO Writing

A lot is written about how Content needs to serve the interests of SEO objectives with regard to keyword relevance, Titles, Descriptions and so on. You can almost see this as a mechanical process – writing to a formula that you believe will bring success. Far...