Mike Druttman is a Copywriter specialising in writing content for Landing Pages. These are special kinds of web pages designed to be ‘stand-alone’ and to generate sales leads or contacts right off the page. He explains why having a Landing Page is a smart way to go even if you can’t afford doing anything else in Web Site Marketing.
Categories: General SEO
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Specialist SEO Copywriter Mike Druttman takes issue with some of the shorter articles on the Internet that give advice about Content (mainly those of 300-400 words). He argues that to discuss a subject in some detail and deliver lasting value to the reader requires a longer text of 650-800 words. SEO companies and the writers who work for them don’t like to do that because it takes too much time and their business is just to churn out these texts as fast as possible.
Categories: SEO Copywriting
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How do you get started with a website? Who are the people who can help and in which order should you approach them? Senior Copywriter Mike Druttman has been through the process countless times and offers some useful advice about which foot to put forward first.
Categories: General SEO
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Providing excellent copy and SEO content services depends greatly on the level of professionalism to which the service-provider aspires, says SEO Content and Optimization Expert Mike Druttman
Categories: SEO Copywriting
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SEO copywriter Mike Druttman shares his thoughts about the creativity needed to compose Content for the Web. He concludes that this is firstly a question of setting high personal standards and demanding more than the client does. Secondly the process requires a high degree of curiousity and research, to keep digging into a given subject under the interesting nuggets are found.
Categories: SEO Copywriting
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