+972-52-8710337 druttman@futureweb.ws

Content articles on the Internet

Many times I’m disappointed in the content articles I read on the Web. They cover interesting topics but they’re too short. I want more. You’ll notice that most of my articles are around 650 words or longer. I don’t plan it that way, but I find...

The issue of professionalism in SEO copywriting

If you’ve been following my posts recently, especially with regard to work for a certain French client, you’ll appreciate the point that I’d like to make now. What does it mean to call yourself a ‘professional’? The key element in my view...

Finding the Muse in Creative SEO Writing

A lot is written about how Content needs to serve the interests of SEO objectives with regard to keyword relevance, Titles, Descriptions and so on. You can almost see this as a mechanical process – writing to a formula that you believe will bring success. Far...