+972-52-8710337 druttman@futureweb.ws

Why websites need to get smaller – for mobiles

Why websites need to get smaller – for mobiles

Consider the screen size of your mobile phone compared to your desktop computer. Can it comfortably accommodate the volume of information that you see on your desktop or laptop? Here are some reasons for having a ‘Mobile-Dedicated’ site, not just a...
Powerpoint is great but often misunderstood

Powerpoint is great but often misunderstood

Powerpoint is an amazingly effective tool to get your point across. It summarizes messages and allows for a strong and convincing presentation – so long as all parts of production are in professional hands. Sadly this seldom happens. Here’s one of my...
Website developers – the annoying things

Website developers – the annoying things

We’re all looking for webmasters and programmers who think one step ahead, so that we don’t have to for them. They’re hard to find. Here’s a checklist of what’s important. Let me start with the positive. A few website developers...
Beware the mechanical translators!

Beware the mechanical translators!

There’s no getting away from the fact that the translation of marketing texts needs to be done by copywriters and not translators. They’re in the business of ‘concepts’ and the good ones also stay loyal to the original intention of the piece....
Company newsletters – a clash of agendas?

Company newsletters – a clash of agendas?

What drives a successful online newsletter? The sponsor’s choices or the reader’s interests? For the people producing these newsletters, it’s often a dilemma. Do the work that the client wants and get a boring outcome? Or do the work that you believe...