I keep writing this Blog in the hope that other people ‘out there’ will benefit from my trials and tribulations as an English Copywriter. Occasionally I have a subject that emerges from a recent job experience – as in the present case, which I’d like to share with you. All of us in the copywriting business welcome rising [...]
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Man Kills Self Before Shooting Wife and Daughter Impossible to do ———————————————————————– Something Went Wrong in Jet Crash, expert says No crap, really? Ya think? ————————————————————————— Police Begin Campaign to Run Down Jaywalkers Now that’s taking things a bit far! ———————————————————– Panda Mating Fails; Veterinarian Takes Over What a guy! ————————————————————— Miners Refuse to Work after Death No-good-for-nothing, [...]
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SEO Content Specialist Mike Druttman, an experienced copywriter, looks into the whole issue of headlines and offers tips for writers who wish to increase their effectiveness in this key area. Mike’s subject area is taken from his lectures about Better Marketing Writing.
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SEO Copywriting expert Mike Druttman does not sell his services cheaply. Even after 30 years in the business and a huge amount of field experience, he still approaches every new writing job like it ‘s the most important ever. He invests a great deal of time and energy to create marketing texts that can really motivate thinking people to act. It therefore dismays him to hear sometimes from prospective clients that they can buy his type of services for 1/10th the price or less – as if copywritten text was a commodity that you buy per kilo! So he decided to write a post about what he terms ‘Sausage Machine English’.
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SEO Copywriter Mike Druttman sometimes has to decide whether it’s Rubbish In/Quality Out or Quality In/Quality Out? In other words, what’s the tolerance level for writing jobs that are poorly prepared and briefed for him. Does the copywriter always have to pull the rabbit out of the hat?
Categories: Musings about Content Writing
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On website copywriting projects, especially those involving translation from one language to another, you have to be very careful what you agree to do for a client for the agreed price. Content Expert Mike Druttman found out the hard way, but still looks on the bright side.
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SEO copywriter Mike Druttman found himself in very unfamiliar territory, having to deal with the HTML side of a client’s website rather than just dealing with the content and optimization. After many trials and tribulations – not to mention a large dose of determination and persistence – he finally completed the job. But he swore that in future he would stay on his ‘side of the fence’.
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