Mike Druttman, an experienced English copywriter, shares with readers a recent experience where he created a low-budget website for a new client but found himself spending three times his usual management time on it. He says “if you buy cheap, you’ll pay for it in the end”.
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Show me a copywriter who doesn’t want a long-standing contract and a faithful, trusting client. We all do! It takes SO LONG to really understand a client’s work atmosphere and business and it’s annoying (not to mention very inefficient and time-wasting) to have to do this on a series of small one-off jobs where you’re often paying [...]
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You’ve reviewed the copywriter’s past work, had recommendations, received a reasonable quotation and decided that you want to work with him or her. What’s the best way of working with a marketing writer so that both of you are satisfied? I’d like to offer some tips based on my 30-year experience as a copywriter. 1) [...]
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Mike Druttman, a seasoned English Marketing writer based in Israel, asks why so many technology-based sites seem to the talking to their own engineers rather than to the open public (even if these are other people with appropriate technical knowledge). He argues in favor of simplicity and of distilling the product messages until the key benefits can be understood within 30 seconds.
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Mike Druttman is an experienced copywriter who approached his writing projects with enthusiasm, passion and hope. He looks forward to a reciprocal feeling from the client side. When this doesn’t happen, it tends to ‘shut down’ his creative systems. He discusses this point candidly in his latest posting and asked for reader feedback.
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Mike Druttman, a professional SEO Copywriter and Marketing Communications specialist, ponders about the professional values one applies when meeting (and hopefully helping) potential new clients. He asks “How much are you willing to go out of your way to help?”
Companies enjoy ‘Branding’ but can individuals too? Sure they can! You possess something unique – your name and market specialization. Even if you are called ‘John Smith’ there are still ways to make yourself stand out from the crowd, be noticed and have people appreciate your true value. Mike Druttman, an experienced copywriter, suggests that individuals need to ‘brand’ themselves much like large companies do for their products.
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Writing Comments to Blogs can be an opportunity for abuse, as SEO Copywriter Mike Druttman has found in his blog for better copywriting www.contentoptimizationexpert.com. Mike says that life is too short to waste on spamming activities that have no hope of success.
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Copywriting? Marketing Writing? What’s it all really about? SEO copywriter Mike Druttman says that copywriting is really just storytelling. Everyone has a story to tell and it’s the job of the writer to make it as appealing as possible. Yet a lot of people don’t manage that…
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Even after over 30 years in the copywriting business, SEP Content Writer Mike Druttman still feels he can do better. Is that good or bad? Should you always be a little dissatisfied or should you be very confident and sure in your own abilities?
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