+972-52-8710337 druttman@futureweb.ws

Website developers – the annoying things

Website developers – the annoying things

We’re all looking for webmasters and programmers who think one step ahead, so that we don’t have to for them. They’re hard to find. Here’s a checklist of what’s important. Let me start with the positive. A few website developers...
Beware the mechanical translators!

Beware the mechanical translators!

There’s no getting away from the fact that the translation of marketing texts needs to be done by copywriters and not translators. They’re in the business of ‘concepts’ and the good ones also stay loyal to the original intention of the piece....
Company newsletters – a clash of agendas?

Company newsletters – a clash of agendas?

What drives a successful online newsletter? The sponsor’s choices or the reader’s interests? For the people producing these newsletters, it’s often a dilemma. Do the work that the client wants and get a boring outcome? Or do the work that you believe...

Web site developers – Local or India-based?

If you work in the USA, the UK, other countries or in Israel as I do, there’s always the temptation to work with website developers who offer you a much lower price than others. Let’s say $1500 for building a 12-page site instead of $2500. So where’s...

Expensive is cheap and cheap is expensive

Work pressure has its own penalties. As a copywriter you try to align with your client’s interests as much as you can – including the budgetary restrictions. But sometimes those restrictions are too much – preventing you from doing quality work....